CLIENT The United Center
AGENCY Varyer​
How do you brand a new neighborhood?
Varyer invited me to join its strategic team to tackle one of the most ambitious development projects in Chicago's history: a $7 billion reimagining of the West Side. As the team's narrative strategist, I went deep researching Chicago's history, neighborhoods, and culture — all of my favorite things.
Content Strategy + Strategic Framework + Strategic Narratives + Naming + Roundtable Moderation
CLIENT Google
AGENCY Article Group
In the months after the pandemic, I contracted with Article Group to produce content and copy for Google's niche enterprise-tech client base — namely, a microsite dedicated to "The Future of Work" (which, at that time, was nebulous and a little scary). Together with the team, I organized existing assets to serve as a robust resource library, and wrote a companion eBook to help folks navigate the future of work via Google's range of enterprise tech products. I also copyedited additional eBooks and pitched in on related cross-channel campaign work.
eBooks + Copywriting + Social Media + Proofreading
CLIENT Illinois Humanities
AGENCY Span
In tandem with a redesign led by Span, I worked with the communications team at Illinois Humanities (a state arm of the National Endowment for the Humanities) to rethink public-facing messaging and content across the entire website. Upon completion and launch of the site, I rewrote and updated the org's style guide to reflect our changes and ensure consistency of institutional knowledge going forward.
Content Strategy + Copywriting
CLIENT CWT​
To help this global travel company successfully relaunch its travel booking app, I entered a long-term contract to work with a product UX team on streamlining the app's content for voice/tone consistency. Beyond the product team, I raised my hand to serve on the CWT Accessibility Committee and pitched in on general communications projects.
Content Strategy + Copywriting + UX writing + Proofreading
CLIENT Walgreens
AGENCY Wunderland​
To help bolster Walgreens's burgeoning hub of health and wellness content, I was brought into a collaborative writers cohort as an editorial storytelling specialist. Alongside traditional healthcare writers, I helped expand and diversify a range of stories for the flagship health company's blog, The Thread, with heavily researched longform content.
Longform + Copywriting
CLIENT Airbnb​
Toward the beginning of the pandemic when everyone started booking road trips, Airbnb responded by creating a vast network of destination guides. The idea was to create SEO-friendly content written for a global audience, to help people find socially distant stuff to do near their bookings. All told, I wrote more than 40 destination guides.
Copywriting + SEO Writing
CLIENT Soho Waterworks​
Soho Waterworks was established in Q4 2019 as a brick-and-mortar boutique selling fine waters from around the world. When the pandemic hit, I worked with the CEO to pivot the company to an e-commerce importer of fine water across the Northeastern U.S. We hired out for the stunning brand ID, photography, and web dev, but literally everything else — from sales decks to signage — was written, produced, and directed by me.
Creative Direction + Content Strategy + Strategic Framework + Copywriting + Speechwriting + Newsletters + Social Media + Public Relations + Scriptwriting + Editing + Proofreading + Project Management
CLIENT The Resort at Paws Up
AGENCY Dog Can Hunt
I joined the in-house creative agency of this luxury Montana dude ranch as a contract writer for its advertorial magazines and digital marketing flows. After about a year, I rose the ranks to edit the primary magazine and, ultimately, manage and edit the manuscript for a coffee table book on the history and legacy of the property.
Editorial Direction + Content Strategy + Copywriting + Editing + Proofreading + Biographies + Memoirs
PRO BONO CLIENT Comfort Station​​
Since fall 2023, I’ve served as pro bono Marketing Director for this nonprofit arts and culture space in the heart of Chicago's Logan Square neighborhood. I have the joy of working with a colorful group of volunteers to promote arts programming, fundraising campaigns, and a wide and wonderful variety of events. Our work is fueled by a shared love for this century-old rest stop–turned–arts space.
Content Strategy + Public Relations + Newsletters + Copywriting + Social Media
Additional work examples available by request.