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“Steep yourself in your subject, work like hell,
and love, honor and obey your hunches.”
— Leo Burnett
The brief, in a nutshell: "Produce a :30 spot about the resilience of America." My script made it as far as client preso in Italy before they switched concepts — something to do with Bruce Springsteen.Concept, Creative Direction, Copywriting, Crash Course in Ripomatic
Recruited to serve on the launch committee of this corporate ERG devoted to mindfulness. Agenda topics: goat yoga, hygge huts, group meditation.Branding, Event Planning, Storytelling, Copywriting
Honed the voice of Samsung Galaxy's members-only platform, designed to marry creativity and technology. Bonus: Learned how to translate Koreanglish.Content Creation, Copywriting