Copywriting | Lauren Viera

“Steep yourself in your subject, work like hell,

and love, honor and obey your hunches.”

— Leo Burnett

Honed the voice of Samsung Galaxy's members-only platform, designed to marry creativity and technology. Bonus: Learned how to translate Koreanglish. Content Creation, Copywriting

Superbowl Pitch: Fiat Chrysler

The brief, in a nutshell: "Produce a :30 spot about the resilience of America." My script made it as far as client preso in Italy before they switched concepts — something to do with Bruce Springsteen. Concept, Creative Direction, Copywriting, Crash Course in Ripomatic

Internal Campaign: Conscious Mind

Recruited to serve on the launch committee of this corporate ERG devoted to mindfulness. Agenda topics: goat yoga, hygge huts, group meditation. Branding, Event Planning, Storytelling, Copywriting

Client: Samsung

Honed the voice of Samsung Galaxy's members-only platform, designed to marry creativity and technology. Bonus: Learned how to translate Koreanglish. Content Creation, Copywriting

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