“Steep yourself in your subject, work like hell,
and love, honor and obey your hunches.”
— Leo Burnett
Superbowl Pitch: Fiat Chrysler
The brief, in a nutshell: "Produce a :30 spot about the resilience of America." My script made it as far as client preso in Italy before they switched concepts — something to do with Bruce Springsteen.
Concept, Creative Direction, Copywriting, Crash Course in Ripomatic
Internal Campaign: Conscious Mind
Recruited to serve on the launch committee of this corporate ERG devoted to mindfulness. Agenda topics: goat yoga, hygge huts, group meditation.
Branding, Event Planning, Storytelling, Copywriting